Fringe Sport

About This Project

Fringe Sport builds strength and conditioning equipment for home gyms, garage gyms, and commercial facilities. They needed product imagery that could carry a full catalog — consistent lighting, accurate color, and enough variety to keep a large e-commerce storefront from feeling repetitive.

We built a repeatable studio setup so every SKU photographs the same way, then layered in lifestyle and in-use shots that show the equipment doing what it is built for. The result is a library that works across product pages, paid social, and retail listings without a reshoot.

What We Did

• Studio product photography on a consistent white background
• Lifestyle and in-use shots for marketing and paid social
• Detail and texture shots for premium product pages
• Color-accurate retouching and background cleanup
• Batch-optimized exports for web and marketplace listings
• Brand video and short-form cutdowns for social